![How Founders Can Master Storytelling and Crisis Comms – With Ruth Barnett [Summer Best of Series]](https://s3.castbox.fm/9a/c2/e3/dfaffd99942c9b516a5a82a8ea4d65809e_scaled_v1_400.jpg "How Founders Can Master Storytelling and Crisis Comms – With Ruth Barnett [Summer Best of Series]")
How Founders Can Master Storytelling and Crisis Comms – With Ruth Barnett [Summer Best of Series]
Update: 2025-08-07
Description
As part of our most-listened replays this holiday season, we’re bringing back one of the standout episodes of Follow the Gradient.
In this replay, Ruth Barnett—former Comms Lead at Sequoia Capital and ex-journalist—breaks down how startup founders can sharpen their storytelling, build reputation, and handle crisis communication like a pro.
You’ll learn:
How to craft a narrative that resonates with investors, customers, and your team
What most founders get wrong about PR (and how to fix it)
Why reputation is everything—and how to protect it
Crisis communication 101: be ready before it hits
How technical founders can learn to lead with the “why”
Comments
In Channel
![How to Find Real Product-Market Fit: Rob Snyder’s Playbook for B2B Startups [Summer Best Of Series]](https://s3.castbox.fm/07/61/dc/4458810d19f9bc62be5d372f1e6e736d51_scaled_v1_400.jpg "How to Find Real Product-Market Fit: Rob Snyder’s Playbook for B2B Startups [Summer Best Of Series]")
![How Christina Stahl Bootstrapped AMELI to 50’000 Sales in a Crowded Market [Summer Best of Series]](https://s3.castbox.fm/c4/19/48/614f7521f80ba1442205f6f12ffb105e3a_scaled_v1_400.jpg "How Christina Stahl Bootstrapped AMELI to 50’000 Sales in a Crowded Market [Summer Best of Series]")
![How Lena Hackelöer Took Brite Payments to 27 Markets Without Local Teams [Summer Best of Series]](https://s3.castbox.fm/c1/52/da/3bd9b8abcf652382f92c98e588605d4f8c_scaled_v1_400.jpg "How Lena Hackelöer Took Brite Payments to 27 Markets Without Local Teams [Summer Best of Series]")
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